About New Unknown
New Unknown, also called New Unknown Consulting, is an AI consulting service for business operators.
Who you'll work with
We're operators first. Our background is deployed AI tooling, operational turnarounds, underwriting, investing, programmatic analysis, and a long list of one-off coding projects.
Most of that work comes down to the same thing: deciding when the facts are incomplete. Underwriting is pricing what you can't see yet. A turnaround is finding what nobody saw coming. Putting AI into a live operation is both.
You already handle the unknowns you know about. We help you through the new ones: what's worth trying, what it will take, and whether it holds up when someone has to rely on it every day.
How we work
We listen first.
We start with what you're trying to get done, not with the technology.
We keep it plain.
No jargon. If we use a technical term, we explain it.
We're honest about fit.
If we can't help, we'll say so.
Curious what the work looks like? See example projects, or read the FAQ.
Ready to talk it through?
The consultation is free and there is no obligation.